Montecito Heights artist Louis Quirarte developed the imagery. At 2003's ArroyoFest, the community overwhelmingly voted for the image to become the official logo of the Arroyo Seco Parkway National Scenic Byway program. And, it shall soon adorn some actual signage on the 110/Arroyo Seco Parkway.

The posters are available for a suggested donation of $15.00 to Highland Park Heritage Trust. You can find them at Galco's Soda Pop Stop, 5702 York Blvd in Highland Park (along with a variety of old-fashioned and unique sodas). Cash or a check made payable to HPHT. It makes for a great holiday gift!

This poster was printed under the sponsorship of the Highland Park Heritage Trust as a gesture of the group's long-standing support and advocacy for the Arroyo Seco corridor. Proceeds will be held for the benefit of the scenic byway program.

We all know there is great need to appropriately rehabilitate the historic Arroyo Seco Parkway and the wonderful historic bridges, maintain and support the wonderful Arroyo parkland throughout the watershed, while sustaining and promoting the abundance of attractions and community amenities located in the byway corridor. Hopefully this poster begins to build more enthusiasm and support for the Arroyo Seco as a regional attraction connecting all the communities of the Arroyo.

Of course, any questions or comments can be directed to me. For this fun project, I'm wearing two "hats" -- a board member of HP Heritage Trust and the volunteer marketing representative for the Arroyo Seco Parkway National Scenic Byway program.

Best,

Nicole Possert
aguild@pacbell.net